Even if you have 100% confidence in your product, testing will help you to strengthen its position on the market. Testing helps to find out what your product can endure, reveal the defects, minimize the risks in the further product development process and maximize company’s profits. Choosing the right testing technique is an essential decision that directly impacts the product's output. If your objective is to improve your overall user experience, you definitely should try the A/B testing method.
A/B testing can be divided into 7 steps, starting with the hypothesis creation, and leading to the confirmation or validation of your hypothesis.
2. Identify targets
Once you have built the hypothesis, select the criteria for this specific test. Think again, what is the problem that needs to be solved first. As an example, your criteria could be the number of purchases, average total, number of applications or bounce rate. Identify one main target — you will be focused on it while comparing the two web page versions.
3. Select the test item
The next step would be to select what you want to test your hypothesis with.
You can test any element of your page, for example:
Headings and subheadings (length, content, position)
Calls to action (length, content, placement)
Buttons (color, size, location, text)
Images (size, content, placement)
Text on page (length, content)
Forms (placement, size, number of fields)
Prices of goods and other items
Choose the element that you would like to test and create a copy of the page. Then make the necessary changes to it. Remember, that during one test, only one change can be made.