Marketing campaigns promote products through different types of media channels. They aim to reach the consumer through various channels — be it a combination of media, print, television or radio advertising, pay-per-click or social media. The set of strategically planned activities should lead to a certain result.
The goal of a marketing campaign could be:
Launching and promoting a new product or service
Increasing brand awareness
Advertising an upcoming event
Gathering customer feedback etc
Make your life easier and formulate the right goal. You can stick to “SMART” formula, which stands for Specific, Measurable, Attainable, Relevant and Timely. The SMART goal will move you a step forward in the planning process.