A robust branding consists of both aesthetic features of brand elements, and of the emotional appeal that stands behind them. It is the brand that customers associate with the credibility and quality of your product or service.
Branding features include name, logo, symbol, slogan, design, or any other characteristics that distinguish it from other products sold on the market. Any product can be easily copied, but the brand is unique. Working on a valid brand identity, the design team has to go deeper into business goals, conduct market, competitor, and user research.
The branding process consists of six essential steps.
Corporate style can be a good idea when a designer creates branding for a larger company that deals with a lot of communication channels.
Corporate style includes, but not limited to:
Billboards and banners.
Outdoor advertisements and web banners
T-shirts, hats, hoodies
These items aim to raise brand awareness. Therefore design should be creative and unique while staying within limits of the corporate image and general common sense. Yes, it is usually quite the challenge, but nobody said it will be easy.